Coaching Blog

When marketing your coaching services to achieve and sustain excellence in coaching, you have literally hundreds of strategies from which to choose.  Select a handful of strategies to utilize.  Consider cost, time involved, market reach, specificity to your ideal client, and how the strategy supports your overall business.

Marketing is often the determining factor in achieving and sustaining excellence in coaching because until potential clients know about your coaching and engage you as their coach, there is not a viable coaching service.

Offering group coaching services promotes excellence in coaching because it is an affordable option and because clients benefit from participating in the group sessions.  Additionally, it

Defining your coaching services goes beyond your niche(s).  Potential clients want to know how often they will have coaching sessions and the cost.  Building your client base for sustained excellence in coaching means having answers to the questions prospects ask.

To achieve and sustain excellence in coaching, you must develop a client base and consistently add new clients.  As in any business, this boils down to marketing.  A beginning step in marketing is defining your services.

Being well-organized supports your excellence in coaching.  When you are organized, you are serving your clients more effectively because you are confident in how you manage your work and your client learns from your example. 

The set-up of your work space contributes to your excellence in coaching because your ability to work effectively is influenced by your environment, tools, and organization.

Providing coaching services is a business.  Sometimes it is a business within a business where the coaching is done by employees for employees of a company.  Other times coaching is a free-standing part or full time business.

Providing coaching services is a business.  Sometimes it is a business within a business where the coaching is done by employees for employees of a company.  Other times coaching is a free-standing part or full time business.

Excellence in coaching goes deeper than having competence and a Code of Ethics – it requires walking the talk.  While this seems obvious, it is worth addressing specifically.